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“What Comes Next Sits Squarely on My Shoulders.”

Auburn A.D. Jay Jacobs says he has a plan … a plan to improve the athletics department including how to turnaround the lack of winning in the big three major sports.

Speaking before the Auburn Chamber of Commerce today, Jacobs said that University President Jay Gogue has made it clear that he has high expectations for the athletic department. And he told the business  leaders, “I intend to meet them.”

After meeting with Dr. Gogue , Jacobs said, he is aware that, “What comes next sits squarely on my shoulders.” 

“We have much work to do, but I’m convinced that our best days are not behind us … I will continue to defend Auburn, and I will continue to push us to get better every day.” 

Without giving any details, he said he has a plan for improving the overall operations, enhancing the game day experience, improving facilities, and improving “how we interact and communicate with fans and alumni.”

Part of his plan is to act on future recommendations of the consulting firm ,JMI Sports, which was hired by the Universirty to complete a year long intensive evaluation of Auburn athletics.

He was vague about how he expects to turnaround the poor performance of Auburn’s major sports other than pointing out the enthusiasm surrounding the football program since the return of Gus Malzahn.

He said Tony Barbee must win in basketball but pointed out it took former coaches Sonny Smith and Cliff Ellis 5-7 years to make the NCAA Tournament.

To be fair, facilities have improved tremendously under his watch, more student athletes are achieving at a higher level, and there hasn’t been a major NCAA violation in over 20 years.

However, as important as all those things are, and they are very important, winning at a tradition rich place like Auburn has to improve and improve significantly.

Saying he knows that the football and basketball teams were a disappointment this year, he added, “I want to be clear that regardless of how well we are performing across our other goals, I know how important winning is to our fans.”

Sounds like this whole process has made Jacobs aware that it’s not just coaches who may be on the hot seat but the Athletic Director as well. I believe all Auburn people want to see things improve on the Plains but if that doesn’t happen … then it’s like Jay said today, “What comes next sits squarely on (his) shoulders.”


  1. mokey says:

    We’ll see Jay…this smells alot like buying time under the guise of “improving gameday experience” and updating JHS, etc..

    Need a fresh start not a bondo job !

  2. KungFuPanda9 KungFuPanda9 says:

    What does he know today that he didn’t know last week?

  3. Acid Reign Acid Reign says:

    ……There were a lot of howls in the past year with tank jobs in football, basketball, and baseball. What will it be like next December if no quarterbacks work out, and Gus goes 5-7 in his first year? It’s looking like Gus Malzhan was Jacobs’ “4th and 15, time running out, 4 verts and let the ball fly” play. If Gus wins the West next season, Jacobs looks like a genius. If it doesn’t work…

  4. Pine Mt Tiger Pine Mt Tiger says:

    Has anything changed after the committee’s report? Will anything change after the consulting firm finishes their evaluation? It really doesn’t matter what happens on or off the field, as long as Jacobs has the support of the president, nothing will change. Thing is, none of us really know how solid that support is. For all we know, Dr Gogue may have put Jay on notice or he may have decided that he’s doing a good job and thy just need to get through this time. Who knows?

  5. Todd92 Todd92 says:

    It is long past time for Jay Jacobs to be replaced. He should have been unceremoniously shown the door long ago. The people in charge of our Alma Matre continue to be an embarrassment with the cronie-ism that is the norm.

  6. DBAU81 says:

    The committee's report is not surprising. Taking a big-picture view, the athletic department appears to be in sound shape financially, the athletes are doing relatively well academically, the facilities are good, and (in spite of all the innuendo) there haven't been any major NCAA violations on Jacobs' watch.

    The problem is the performance of the teams themselves has sunk to an historic low. Given the success in the other areas, JJ evidently has done enough in Dr. Gogue's eyes to earn himself a chance to turn the L's into W's.

    I think it all hinges on whether Gus can succeed in reviving the football program (which I believe he will). Like it or not, having survived the worst season in more than 60 years in the one sport most people truly care about, JJ is here to stay for the foreseeable future.

  7. Tiger on the mountain Tiger on the mountain says:

    I realize that I’m in the minority, but I think having JG’s expectations laid out in black and white mean that JJ needs to get the job done or else. Not having seen JJ’s contract, but the burden of proof is on JG to show that he had sufficient evidence to fire JJ. As stated above, there are places where the athletics department is thriving-which makes it harder for JG. Whether JJ really means that the onus is on him to ‘fix’ it remains to be seen, but the line in the sand has been drawn. There are clear metrics for success. That’s better than nothing.

  8. Col.Angus Col.Angus says:

    Dr. Gogue, Jay Jacobs, who in the blue hell do you think you are fooling? There in NOTHING measurable in the statement that Dr. Gogue made yesterday. Metrics? Where? Yes, they have identified areas for improvement, but aren't those areas that you should be working to improve on every friggin day of the year?

    Auburn is one of the top 10 revenue generating programs in the NCAA and consistently right there with Alabama, Florida, Georgia and LSU in the SEC. You don't get that without the support of the alumni, the ticket buying public AND THE STUDENTS! Auburn is a fantastic school to matriculate, but you are not getting a top 10 education there, so WE DESERVE FOR THE ADMINISTRATION TO GIVE US THE RETURN ON WHAT WE INVEST IN!! We should NEEEVVER have to endure a year like the one we just did. Try to imagine the fallout at one of the aforementioned institutions if their athletic programs plummeted to Vanderbilt status……..BOOOOOM!!!, they would blow it up, and we all know it.

    The fact that we had to bring in a committee of Auburn legends to pick the new football coach so that everybody would get behind the hire, should be the klaxon to everyone that both Jacobs and Gogue should be fired. Why? Because it signaled that one (Jacobs) was not trusted to, or incapable of making the correct hire, and the other (Gogue) did not want to take full responsibility for the status of the athletic programs and the people running it. For gods sake, try getting away with that at YOUR job. Chances are you won't be doing it very long.

    One of these days Auburn people are going to wake up and quit being "so nice".

  9. almightytmc1 says:

    Enhancing the gameday experience.

    Jeez, could you be a little more specific? Does this mean Auburn will have the best hotdogs in the SEC? That the parking will be better? That Mike the Tiger will pull up in a pimped out hummer?
    Jay, even the most moonshine retarded, backward, illiterate, moron can see that you phoned this one in.

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