New Tigers’ Unlimited Billboard Campaign Starts Early
Riding around Atlanta on I 285 a couple of years ago, I was pleasantly surprised and at the same time filled with pride as I saw a billboard picturing an Auburn Tiger helmet accompanied by the phrase, “Fearless and True.”
For the last several years, the Tigers Unlimited Foundation has annually sponsored more than 50 billboards promoting Auburn University throughout Alabama and selected locations in Georgia. This year the foundation’s campaign is featuring new Head Coach Gus Malzahn pointing to the future along with the coach’s now famous quote, “It’s a New Day.”
The billboards have commonly been noticed right before the fall football season but the 2013 version will start appearing this week before the spring game.
Tigers Unlimited runs the University’s ticket priority program. According to the foundation’s web site, “The Tigers Unlimited Foundation is committed to advancing Auburn Athletics to be the preeminent athletics program in the nation. It is through our members who are friends, alumni and advocates of the university who recognize the value of the intercollegiate athletics experience and enthusiastically participate in a variety of ways.”
It’s good to see the campaign starting up now – just in time to commemorate Coach Malzahn’s first A-Day Game as Head Coach.